Privacy Policy

Last updated: January 1, 2025

This Privacy Policy explains how madcasino777.com ("we," "our," or "us") collects, uses, and protects your personal information in accordance with the UK General Data Protection Regulation (UK-GDPR) and the Data Protection Act 2018.

1. Information We Collect

1.1 Information You Provide

  • Contact Information: When you contact us, we collect your name, email address, and any information you provide in your message.
  • Age Verification: We store your consent to our age verification requirement through local browser storage.
  • Cookie Preferences: We record your cookie consent preferences and settings.

1.2 Information Automatically Collected

  • Technical Information: IP address, browser type, operating system, device information, and referring website.
  • Usage Data: Pages viewed, time spent on pages, click patterns, and interaction data (only with consent).
  • Cookies and Tracking: As detailed in our Cookie Policy.

2. How We Use Your Information

2.1 Lawful Basis for Processing

We process your personal data based on:

  • Legitimate Interest: To operate our website, improve our services, and provide relevant content.
  • Consent: For analytics, marketing communications (where applicable), and non-essential cookies.
  • Legal Obligation: To comply with UK gambling regulations and age verification requirements.
  • Vital Interest: To protect users from harmful gambling practices.

2.2 Purposes of Processing

  • Operate and maintain our website
  • Respond to your inquiries and provide customer support
  • Improve our website and services
  • Analyze website usage and performance (with consent)
  • Ensure compliance with age restrictions and UK gambling laws
  • Detect and prevent fraud, abuse, and technical issues
  • Fulfill our legal obligations

3. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share information in these limited circumstances:

3.1 Service Providers

  • Web hosting and technical infrastructure providers
  • Analytics providers (only with your consent)
  • Email service providers (for contact form responses)

3.2 Legal Requirements

  • When required by law, legal process, or government request
  • To protect our rights, property, or safety
  • To enforce our terms and conditions
  • In connection with gambling regulatory compliance

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of the transaction.

4. Data Retention

  • Contact Inquiries: Retained for 2 years from last contact
  • Analytics Data: Aggregated data retained for 26 months (Google Analytics default)
  • Technical Logs: Retained for 90 days for security and troubleshooting
  • Cookie Preferences: Retained until you clear your browser data or withdraw consent
  • Age Verification: Retained for 30 days in local browser storage

We regularly review and delete personal data that is no longer necessary for the purposes for which it was collected.

5. Your Rights Under UK-GDPR

You have the following rights regarding your personal data:

5.1 Right of Access

You can request a copy of the personal data we hold about you.

5.2 Right to Rectification

You can request correction of inaccurate or incomplete personal data.

5.3 Right to Erasure

You can request deletion of your personal data in certain circumstances.

5.4 Right to Restrict Processing

You can request that we limit how we use your personal data.

5.5 Right to Data Portability

You can request a copy of your data in a structured, machine-readable format.

5.6 Right to Object

You can object to processing based on legitimate interests or for direct marketing.

5.7 Right to Withdraw Consent

Where processing is based on consent, you can withdraw it at any time.

5.8 How to Exercise Your Rights

To exercise any of these rights, contact us at:

  • Email: privacy@madcasino777.com
  • Subject Line: "Data Protection Rights Request"
  • Include: Your full name, email address, and specific request

We will respond to your request within 30 days. Identity verification may be required.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data:

  • Encryption: Data transmitted via HTTPS/TLS encryption
  • Access Controls: Limited access to personal data on a need-to-know basis
  • Security Monitoring: Regular monitoring for security incidents
  • Data Minimization: We collect only necessary data
  • Regular Updates: Security measures are regularly reviewed and updated

While we implement robust security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

7. International Data Transfers

Your data may be transferred to and processed in countries outside the UK. When this occurs, we ensure adequate protection through:

  • Adequacy decisions by the UK government
  • Standard Contractual Clauses approved by the UK
  • Binding Corporate Rules
  • Certification schemes

8. Children's Privacy

Our website is not intended for individuals under 18 years of age. We:

  • Implement age verification measures
  • Do not knowingly collect personal data from minors
  • Will delete any data if we become aware it belongs to a minor
  • Encourage parents to monitor their children's internet usage

If you believe we have collected information from someone under 18, please contact us immediately.

9. Cookies and Tracking Technologies

We use cookies and similar technologies as detailed in our Cookie Policy. Key points:

  • Essential cookies for website functionality
  • Analytics cookies (with your consent)
  • Preference cookies for your settings
  • You can manage cookie preferences at any time

10. Updates to This Privacy Policy

We may update this Privacy Policy to reflect:

  • Changes in our services or business practices
  • New legal requirements
  • Technological developments
  • Best practice updates

We will notify you of significant changes by:

  • Posting the updated policy on our website
  • Updating the "Last updated" date
  • Email notification for material changes (if we have your email)

11. Data Controller Information

madcasino777.com is the data controller for your personal information.

Contact Details:

12. Complaints and Regulatory Authority

If you are not satisfied with how we handle your personal data, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)

  • Website: https://ico.org.uk
  • Phone: 0303 123 1113
  • Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We encourage you to contact us first to resolve any concerns.

13. FAQ

Q: Do you share my data with casino operators?

A: No, we do not share your personal data with casino operators. When you click our affiliate links, casinos may track visits through cookies, but this is separate from any data we collect.

Q: How long do you keep my contact form submissions?

A: Contact form submissions are retained for 2 years from the date of last contact to maintain our communication history and improve our services.

Q: Can I opt out of all data collection?

A: You can opt out of non-essential data collection by rejecting analytics cookies. However, some essential data (like age verification) is necessary for legal compliance and website functionality.

Q: Do you use my data for marketing?

A: We do not currently engage in direct marketing activities. If this changes, we will obtain explicit consent and provide easy opt-out mechanisms.

Q: How do I delete all my data?

A: Email us at privacy@madcasino777.com with "Data Deletion Request" in the subject line. We'll process your request within 30 days, subject to any legal retention requirements.